At first glance, communication can seem pretty easy. You started doing it when you were born, and you’ve been doing it every day since … how can you not be awesome at it, right?
Well, as it turns out, effective communication is a surprisingly fickle beast. It’s also a highly underestimated business tool.  Done right, communication can make you seem authoritative and professional; done wrong, you risk seeming unreliable, insecure or impersonal.
“Your communication skills are not only essential to your being understood, but they contribute to the overall impression you make,” says  …